Developed a differentiated brand and content offering for the launch of Investigation Discovery (ID) in Latin America ensuring maximum consumer engagement and satisfaction as well as opportunities for Ad + Affiliate Sales to drive revenue. Led, evaluated and negotiated all content acquisitions on an accelerated timeline. Collaborated with the core creative team on the brand's positioning. Coordinated efforts and communication of internal teams as well as external content providers leading to an on-time and successful launch within a tight 16-week time frame.

As Employee #7, developed and implemented content strategy + positioning for the launch of U.S. linear network, The HorseTV Channel. Led content acquisitions + negotiations, content development + delivery, scheduling + on-air marketing strategy, recruiting + hiring the Programming + Business Affairs team while identifying and onboarding a rights management system. Coordinated senior leadership across all departments to ensure timely delivery of their contributions for a successful launch. Within a year, managed the development of non-linear platform, HorseTV Access, to accelerate brand awareness during the network's cable rollout. Developed a complementary content strategy to the linear platform and coordinated efforts across internal and external stakeholders assuring collaboration and communication.

Oversaw and developed the on-air messaging and strategy for all content promotion and graphic elements airing across Starz and its portfolio of networks. Created an aggressive strategy for the company's entry into the original series space utilizing differentiated elements to reach a variety of demographics + audiences, maximizing frequency.

Collaborated with the Divisional Marketing Head and Network GM in the development of Brand Blueprints for seven international networks, establishing each network's positioning and voice in a format utilized by all teams to maintain brand consistency. Supported local marketing teams in the development of high-impact brand amplifying events, increasing consumer engagement with and affinity for the brands.

Initiated workflow transformation for content asset management in the Latin American Division of Discovery Communications. Championed a new process driven by content strategy + performance to maximize revenue opportunities in alignment with divisional goals. Collaborated across divisions in informational integrity initiative to prevent the breach of content rights, streamline access to contractual terms and deliver a trusted rights management tool adopted by employees globally.

Reversed Discovery Latin America’s ratings decline by overhauling and refocusing content strategy, bolstering short-term wins while defining a long-term vision. Network rose to the #1 position in the Factual category by winning back core viewers with a top to bottom strategy reimagination while providing entry points for new audience with tentpoles such as Shark Month and series premieres such as Shark Tank. Crafted high-ratings programming strategies for original series lineup with focus on strong-performing franchises aligned with network’s brand promise and meticulous use of research.

Evolved Discovery Family Channel’s multiplatform content strategy into one with a Lifestyle focus super-serving kids and their families. Through strategic content acquisitions + development along with creative content sourcing across Discovery’s portfolio, led the network to earning the #1 most co-viewed Kids Network in Total Day and Primetime (Kids 2-11, P 18-49).

Evolved strategic use of ad sales and promotional inventory on Discovery Kids in Latin America to maximize audience flow and retention. Optimized + redistributed commercial time across dayparts and restructured break formats in the most competitive time periods contributing to the network regaining the #1 Kids Network in LATAM.

Project managed a Fortune 500 company’s business-to-business divisional rebrand. Led and organized 12+ teams, including external advertising and branding agencies, resulting in a successful and on-time launch within a tight four-month timeline.

Fostered collaboration and led cross-functional teams to execute goals ranging from platform launches to series premieres. Twenty-five years of project managing monthly content curation and strategy implementation across teams including Research, Ad Sales, Marketing & Communications, Finance, Standards & Practices and Operations in domestic and international offices.